TheClutch is a new sports practising area where it combines the physical, competitive and wellness components, all in one place. Our role was to develop the name, concept and logo for a premium service that will work in a sophisticated environment with plenty of privacy .
The term "Clutch" has a very strong meaning in sport. It is used to describe a critical situation where the outcome of a match or competition is at stake. In case of a term applied to a player, it means that the player is decisive in highly important moments of the match. Thus, the theme that emerged was: "Be TheClutch" - that is, we want the athlete to feel a true champion in sports and health.
For the colors we have chosen the gold and bordeaux that transmit luxury and sophistication.